About Callum Reid
Callum's angle is the part of the UK market the big-budget adverts skip: the exchanges and the challenger sportsbooks building a following on price rather than marketing spend. He opens an account with Smarkets, SBK, Livescore Bet and the rest the same way he would with any household name, debit card in hand, stopwatch running on the withdrawal.
What he has found, repeatedly, is that a smaller brand with a genuinely competitive commission structure or a simpler sign-up flow can out-value a bookmaker ten times its size, provided you read the terms rather than the banner. He is also the one who times every payment method against the clock, because a good price you cannot withdraw quickly is not much of a price at all.
Areas of expertise
- UK challenger sportsbooks and betting exchanges tested account by account
- Debit card, PayPal, Apple Pay and bank transfer, deposit and withdrawal timing
- Reading a sign-up offer down to its qualifying terms, no invented codes
Reviews written by Callum Reid
Our method
At SuperFly Open, every review is based on a real test: opening an account, making a deposit and withdrawal via debit card, then scoring against 5 criteria. No pay-for-play rankings, see our methodology.